- There need to be a strong and coherent relationship between narrative and performance in music promos
- Music videos will cut between a narrative and a performance of the song by the band
John Stewarts Theory -
- The music video has the aesthetics of a TV commercial, with lots of close ups and lighting being used to focus on the stars face
-Visual references comes from a range of sources, most frequently cinema, fashion and art photography
-Mise-en-scene, in particular can be used to emphasis an inspirational lifestyle
Sigmunds Freuds Theory -
- Voyeurism – refers to the notion that erotic pleasure may be gained by looking at a sexual object (preferably when the object is unaware of being watched)
Laura Mulvey's Theory -
- Women in films is often solely for the purposes of display rather than for narrative purposes
Tzvetan Todorov Theory -
- Believes narratives begin with equilibrium (harmony) then move to disequilibrium (disharmony) until a new equilibrium is restored by the end.
Claude Levi-Strauss Theory -
- Believed constant creation of conflict/opposition propels narrative. Narrative can only end on a resolution of conflict.
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