Institutions and Music Channels

One of the main institutions involved in showing music promos is MTV. MTV is an American network based in New York City that launched on August 1, 1981. MTV also has other channels such as MTV base, MTV Classic, MTV Dance, MTV Hits and MTV Rocks. All of these programs will have their specific niche markets such as MTV Rocks will appeal to people who are interested in that kind of genre, whereas someone who listens to Hip/Hop and rap wouldn’t have an interest in the channel. Another main channel is KISS TV is a commercial music television channel from Box Television, available on the Sky and Virgin Media digital television platforms. The play list predominantly consists of mainstream hip-hop, Dance and R&B. The program’s KISS TV and MTV Base’s target audience would match our band because the music played on this channel is similar to our bands genre. Also MTV Base average daily viewers is 191,000 and kiss TV’s being 185,000, so with the channel’s getting this many views a day the band we have chosen could do well from getting their song onto the channel because of all the viewers promoting the song as possible.