Costume

Throughout the song, the protagonist will be wearing chinos, vans, and a coloured hoody, which is typical to what the chilled hip-hop actors wear, such as Rizzle Kicks. This causes the audience to infer that the actors are 'cool' and relaxed about life. This is the vibe that we aim to portray in our music promo.

An example of where the costume is worn could be Rizzle Kicks. In all of their videos their costume is typical to our target audience age range. Their actions and clothing usually cause their followers or fans to mimic them as they want to be like them.

Typical conventions in urban clothing:
-Coloured Skinny hoody
-Chinos
-Vans
-Graphic Tee
-Beanie or baseball Cap